Communicating through a second lockdown
On a sunny weekend in May, Victorians enjoyed a slight but immensely gratifying return of civil liberties.
Changing with progressive times: How businesses come unstuck by political correctness
Public standards in civility have shifted dramatically in recent years. Brands are forced to adapt to cultural sensitivities, or risk opprobrium.
Over 50% of our readers want working from home to stay
In a previous edition of 47, we asked our readers to complete a survey about their experiences during the COVID-19 lockdown.
How four brands have realised the potential of Instagram
Instagram is a battleground for brands. Success requires innovation to show audiences who you are in new, creative ways. We compiled a list of some of our favourites in a year where the lockdown has ensured only the most resourceful succeed.
Chapeau to Nike, but is it authentic on social issues?
Millennials came of age against the backdrop of moments that helped define their character. 9/11, the Global Financial Crisis, and the tech revolution all pointed to the fragility of institutions that humankind had relied upon. Millennials are thus a generation marked by heightened skepticism, often manifesting in distrust, and corporations are far from immune.
Staying Cyber Safe
Stay cyber safe
