How Not To Waste A Crisis

The COVID-19 pandemic The COVID-19 pandemic is altering the future of business. Unsurprisingly, 80% of people interviewed by SEEK found their working situation impacted by COVID-19. A new operational paradigm is emerging. As the world of business changes, it’s important that you do too. The only effective response to a rapidly changing world is to evolve with […]

Power to culture and imagery in COVID-19 communications

Coronavirus safety isn’t exclusively preached to us by politicians or doctors. In some parts of the world it’s the job of superheroes, in others – graffiti artists, and in some, the South American Tapir does the job.

 

As the crisis edges towards a new phase, so should your communications

Last Thursday Prime Minister Scott Morrison indicated lockdown measures could be eased in four weeks if three tests have been passed. The introduction of a timeframe, albeit a vague and heavily caveated one, is a sure sign we’re gravitating towards a new phase of the pandemic and communications should mirror this shift.