Speech Pathology Week campaign results in two wins at the Gold Quill Awards
Pesel & Carr is thrilled to announce that we have been recognised with two awards in the International Association of Business Communicators’ (IABC) 2020 Gold Quill Awards.
Acquisition vs retention: which strategy is king during a crisis?
In marketing there is a seemingly eternal debate, that often draws claims of objective truth: which strategy is king, customer retention or acquisition?
COVID-19 puts global governments’ crisis communications to the test
Key Points:
Move quickly or risk playing catch up
Don’t rush to condemn ambiguous COVID-19 messaging from the government
Design a strategy to avoid unnecessary damage
“A communications strategy is as important to the ultimate impact of COVID-19 as, ultimately, a vaccine or a treatment will be.” – Jack Waterford, former editor of The Canberra Times.
COVID-19: A very complex crisis communications challenge for government
“A communications strategy is as important to the ultimate impact of COVID-19 as, ultimately, a vaccine or a treatment will be.” – Jack Waterford, former editor of The Canberra Times.
To TikTok or not to TikTok
By Will Ryan, Account Executive.
While out for dinner with my family recently I was approached by my two youngest cousins (seven and nine). They told me they had stolen my aunt’s phone, created a TikTok account and posted a video of them dancing during a sleepover with friends. “We’ve already got 90 followers” boasted the seven-year-old.
Power of messaging recognised with Business Excellence Award
We’re thrilled to announce Pesel & Carr was named twice on the winners’ list for the 7th Annual Business Excellence Awards by Acquisition International for:
Best Independent Strategic Communications Agency – Victoria
Most Innovative Messaging Tool – MessageMatrix
