Breaking the news…
You can’t teach an old dog new tricks. It’s nihilistic and depressing, but it’s true. That’s why people get puppies. Now as a smart, healthy young poodle I still have some tricks up my sleeve. But that’s more than I can say for our website, which – for all its charm, is beginning to feel […]
When Enough! means you haven’t done enough
“When an issue that has been shrouded in darkness for such a long time is suddenly thrust into the light, there’s widespread shock and disbelief over how something so evil could happen and not just happen but happen so ubiquitously. And the answer is plan and simple – silence. Evil thrives in silence. Behaviour unspoken, […]
Censorship and social media in the Trump era
Social media has long been championed as a platform giving voice to the voiceless but there are growing concerns that its “power to the people” algorithm has been reset. Just a decade ago, in Cairo’s Tahrir Square, social media was integral in the organisation of pro-democratic rallies that captured global attention. Protestors, angered by police […]
Dogs of distinguished reputation
I wouldn’t hazard to suggest that I am a dog of distinguished reputation. There aren’t many canines that lay claim to the role of culture manager, and even fewer that would hold the position at an agency as illustrious as Pesel & Carr. So yes, I’m a proud dog. But despite this pride I still […]
The persuasive power of non-traditional brand communication
The Super Bowl attracts millions of viewers and provides brands with one of the ultimate opportunities to flex their creative muscles. In this year’s exhibition of US sporting pride, Fox Sports charged USD$5.6 million for 30 seconds of ad time. In 2018, auto brands Kia and Lexus took the chance to strut their stuff, but […]
Sniffing out reindeer
Christmas is coming, and I must admit, I’m having mixed feelings about it. I’m not really fond of intruders at the best of times, so possums and pigeons are subject to a tirade of barks if they come anywhere near the premises. As such, every Christmas I wait, canines exposed, ready to bite this fabled […]
