Many times at Pesel & Carr we hear clients say, “We want to be on social media” or “We need to have Facebook/Twitter/Instagram”. In many cases, this may be true. However, in many more this is far from the truth.
Jumping into social media without having a strategy is like spontaneously painting your car bright pink and purple: it might look pretty, but no one can tell why you’ve done it and what its purpose is.
As Elizabeth Knight explained in The Age today, “businesses understand they need a social media strategy, but in some cases that’s as far as their intelligence extends…In a rush to join the social media push particularly small and medium businesses are either wasting money or not achieving measurable outcomes.”
A social media strategy doesn’t have to be complicated. It needs to articulate what you want to achieve by using social media and how you’re going to use it to realise that goal and fundamentally align to your overall business goals.
Understanding what your audience wants, what channels work best for the content you have to offer, what platforms reach the people you are targeting and how you can use them most effectively is vital to ensure you’re not wasting time and money on going social.
At Pesel & Carr, we partner with our clients to work through these ideas and develop a strategy for social media so that it is cost and time efficient and it makes sense for your brand. We offer services that span from strategy and execution to ongoing maintenance and monitoring. For more information on our work in social and digital media, contact us.
